Users will soon have a updated setting that enables them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a rise in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising video streams on a competing service only show content made by AI. A significant portion of this output is considered mass-produced AI material, a label for inferior, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, from AI artwork to science explainers, and we aim to provide users the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app identified as made with AI. Overall, in excess of 100 m media items are added to the platform each day, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Members will be capable of reduce or increase the amount of AI content they watch by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter cover current affairs, clothing, beauty, and movement.
Platform Guidelines
Its guidelines require creators to tag lifelike AI-made content, and it bans malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content produced via its own AI tools, or flagged by an collaborative effort for identifying artificial media. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for specialists and organizations to create informative material about ethical AI use. This project will benefit non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has defended its content review process, following debate over proposals to make redundant hundreds of content moderators in the UK. The company is planning to reduce 439 jobs in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that human moderation would continue to be important, but automated tools can shield workers by eliminating the most graphic content before it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to the use of its AI tools.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
